Amazon rolled out 1-hour and 3-hour delivery options for more than 90,000 products on March 17, 2026, using its existing same-day fulfillment network rather than separate dedicated hubs. The service covers everyday essentials — pantry staples, over-the-counter medications, cleaning supplies, health and beauty items, electronics, toys, and clothing — and is accessible via new "In 1 Hour" and "In 3 Hours" search filters, as well as a dedicated shopping page at amazon.com/getitfast.
Prime members pay $9.99 for 1-hour delivery and $4.99 for 3-hour delivery. Non-Prime customers can access the same service for $19.99 and $14.99 respectively. Amazon plans expansion to additional areas in the coming months.
Pricing Structure for Delivery Tiers
| Customer Tier | Price | Note |
|---|---|---|
| {row.tier} | {row.price} | {row.note} |
Delivery Coverage and Availability
| Service | Coverage | Focus Areas |
|---|---|---|
| {row.tier} | {row.coverage} | {row.focus} |
All eligible products are limited to a curated 90,000-item assortment resembling a local supercenter selection, focused on emergency and high-frequency household needs. The service operates seven days a week with dedicated storefronts for faster browsing.
Competitive Context: Amazon vs. Walmart Same-Day
Walmart provides same-day fast delivery in under 3 hours to approximately 95% of the U.S. population, leveraging its network of 4,700 physical stores as fulfillment points. The company has reported average express delivery times under one hour for many orders, with growth in expedited channels exceeding 50% in recent periods.
Amazon's rollout takes a structurally different approach — using reorganized regional same-day fulfillment sites and predictive inventory placement rather than a physical retail footprint. The bet is that algorithmic inventory positioning across its existing logistics network can replicate the proximity advantage that Walmart inherits from its store density.
Amazon
Fulfillment Network Approach
Reorganized same-day sites + predictive inventory placement. No physical retail footprint. 1-hour in hundreds of metros; 3-hour in 2,000+ cities.
Walmart
Store-as-Fulfillment Approach
4,700 physical stores as fulfillment points. Reaches ~95% of U.S. population. Average express delivery often under 1 hour. 50%+ expedited channel growth.
