Yeat (born Noah Olivier Smith) is an American rapper and record producer who rose to prominence in 2021 with his unique rage rap style. Known for his bell-heavy production, experimental flows, and viral streaming success, Yeat has become one of the most influential artists in modern hip-hop.
Overview
Yeat burst onto the mainstream scene with tracks like Sorry Bout That and Get Busy, accumulating billions of streams and developing a cult following. His music is characterized by distorted vocals, heavy bass, signature bell sounds, and an experimental approach to trap production.
With over 42 million monthly listeners on Spotify, Yeat represents a new generation of hip-hop artists who built their careers through streaming platforms and social media rather than traditional industry channels.
Career
Early Career (2015-2020)
Yeat began making music as a teenager under various aliases. After experimenting with different sounds and styles, he developed his signature rage rap aesthetic around 2020, drawing influence from artists like Playboi Carti and Young Thug.
Breakthrough (2021-2022)
The release of 4L and Up 2 Më in 2021 marked Yeats commercial breakthrough. Tracks went viral on TikTok and streaming platforms, establishing him as a leading voice in the underground rap scene.
Yeat has mastered the art of making music that sounds like the internet - chaotic, unpredictable, and addictive.
Mainstream Success (2023-Present)
With albums like 2 Alivë and AftërLyfe debuting in the top 10 of the Billboard 200, Yeat transitioned from underground phenomenon to mainstream success. His 2024 album Lyfestyle debuted at #1.
Discography
| Year | Album | Peak Position | Notes |
|---|---|---|---|
| 2021 | 4L | - | Breakthrough mixtape |
| 2021 | Up 2 Më | #183 | First charting project |
| 2022 | 2 Alivë | #6 | Major label debut |
| 2022 | Lyfe | #10 | Double album release |
| 2023 | AftërLyfe | #4 | Continued success |
| 2024 | Lyfestyle | #1 | First #1 album |
Notable Singles
- Sorry Bout That - Viral breakthrough track
- Get Busy - TikTok phenomenon
- Monëy so big - Platinum certification
- Talk - Streaming hit
- Out thë way - Fan favorite
Musical Style
Yeats sound is defined by several key elements:
- Rage Rap: Aggressive, high-energy production style
- Bell Sounds: Signature bell melodies throughout tracks
- Vocal Effects: Heavy use of autotune and distortion
- Ad-libs: Unique ad-libs including twizzy and tonka
- Production: Often produces his own beats with collaborators
His aesthetic extends beyond music to include distinctive album covers, merchandise, and visual branding that resonates with Gen Z audiences.
Upcoming Projects
2026 Plans
- New Album: Expected spring 2026 release
- Lyfestyle Tour: North American tour starting June 2026
- Collaborations: Rumored features with Drake, Travis Scott
- Fashion Line: Expanding merchandise and fashion presence