Brent RiveraYouTuber, Amp Studios CEO, Creator

Brent Rivera, born January 9, 1998, in Huntington Beach, California, is one of the United States' most recognisable multi-platform creators. With 41M+ YouTube subscribers and a track record stretching from Vine to film, he has built a career that combines challenge content, web series production, and company building through his digital content group Amp Studios. He is the older brother of Lexi Rivera, and his friend group overlap with Ben Azelart, the Stokes Twins, and Lexi Hensler forms one of the tightest collaborative creator networks in US entertainment.

Brent started creating content as a child, beginning acting at age 11 and launching his YouTube channel in 2009. His pivot to Vine in 2013 brought him 8 million followers before the platform shut down, and his YouTube channel — originally MrBrent98 — became one of the fastest-growing creator channels in the post-Vine era.

Brent launched his YouTube channel in 2009 under the name MrBrent98, starting with comedy and lifestyle content before the platform had a defined creator economy. His early content reflected his ambition to become an entertainer — he had been acting since age 11 and saw YouTube as a natural extension. By the time Vine launched in 2013, his audience was primed for a cross-platform move, and he became one of the first creators to successfully translate Vine fame into YouTube growth.

After Vine shut down in 2016, Brent leaned fully into challenge videos, friend-group dynamics, and reaction content on YouTube. His channel rebranded from MrBrent98 to his own name as his audience scaled into the tens of millions. By 2026, Brent Rivera the channel had reached 41M+ subscribers — placing him among the 60 most-subscribed creator-personality channels globally.

In 2019, Brent co-founded Amp Studios, a Los Angeles-based digital content group supporting creator-driven entertainment. As CEO, he has used the company to produce original series, support fellow creators, and build infrastructure for long-form content beyond standard YouTube uploads. Amp Studios represents a maturation of his business model from individual creator to production company operator.

The move reflects a pattern common among top-tier creators: the transition from algorithm dependency to owned production entities. Amp Studios positions Brent to remain relevant even as platform dynamics shift, giving him leverage in creator deals, brand partnerships, and eventual streaming distribution.

Brent Rivera's most consistent on-screen partnership is with Ben Azelart, whose 49M YouTube subscribers and skateboarding background complement Brent's more entertainment-focused profile. The two have appeared in dozens of collaborative videos and share significant audience overlap, particularly among viewers aged 13-24. Their creator social circle also includes Brent's sister Lexi Rivera (who dated Ben from 2018-2020), the Stokes Twins, and Lexi Hensler.

This group functions as the US equivalent of a creator collective — though less formalised than UK groups like the Sidemen — with cross-channel promotion, shared production infrastructure through Amp Studios, and a unified audience base demonstrating loyalty across multiple creator accounts.

In 2017, Brent made his film acting debut as the title character in Alexander IRL, a teen comedy that drew on his existing YouTube persona and fanbase. The film marked a legitimate step into traditional entertainment distribution and signalled his ambition beyond platform-native content. While it was a relatively small production, it demonstrated crossover potential that most YouTube creators have not attempted.

In 2019, Brent hosted Dream Vacation, a web series that followed him and collaborators completing travel-based challenges and experiential content. The series expanded his content model into structured episodic format, laying groundwork for the Amp Studios production pipeline. He followed it with the Dream Date series, which featured relationship and social dynamics-based content targeting his core demographic.

Brent was one of Vine's breakout stars, accumulating 8 million followers on the platform before it shut down in 2016. His Vine clips — typically 6-second comedy moments — demonstrated the same timing and audience awareness that later defined his YouTube content. When Vine was discontinued, Brent was better positioned than most creators to adapt, because his cross-platform presence on YouTube was already established.

His Vine success is historically significant: it placed him in the first generation of multi-platform creators who proved that audience loyalty could transfer across platforms — a lesson that later shaped his Amp Studios strategy.

Brent's sister Lexi Rivera is independently one of the US's most-followed female creators, with tens of millions of YouTube subscribers in her own right. The two frequently collaborate, and their sibling dynamic has been a content staple since Lexi began her own channel. Lexi also dated Ben Azelart from 2018 to 2020, creating a natural overlap between the two creator friend groups and generating sustained audience interest in their combined content.

Follow Brent Rivera across his official platforms:

• YouTube: youtube.com/@BrentRivera
• Instagram: @brentrivera
• TikTok: @brentrivera

Brent Rivera is one of the most complete creators to emerge from the US YouTube ecosystem: 41M+ subscribers, a Vine-era foundation, a film credit, three active web series, and a functioning production company in Amp Studios. At 28 in 2026, he operates across YouTube, TikTok, and Instagram with a business infrastructure that insulates him from single-platform risk. His personal friend group, which includes Ben Azelart, Lexi Rivera, and the Stokes Twins, remains the most cross-promotional creator social circle in the US YouTube scene.