Lifetime Fitness AustinNew Location Opening November 2025 - 1301 South Lamar
The premium fitness destination comes to South Austin with a massive 150,000 square foot facility featuring state-of-the-art equipment, luxury amenities, and comprehensive wellness services. Opening November 1, 2025.
🎉 Grand Opening Details
Austin's Newest Premium Fitness Destination
Lifetime Fitnessis bringing its signature upscale fitness experience to South Austin with the opening of its newest location at 1301 South Lamar Boulevard. This marks the company's third location in the Austin metropolitan area, joining existing clubs in North Austinand Lakeway.
The 150,000 square foot facility represents a $45 million investment in Austin's growing fitness market and is strategically located in the heart of South Austin's rapidly developing corridor, providing premium fitness access to residents of Zilker, Barton Hills, Travis Heights, and surrounding neighborhoods.
World-Class Amenities and Features
Fitness and Training Areas
The new location features Lifetime's signature comprehensive fitness offerings:
- 40,000 sq ft workout floor with the latest Technogym and Life Fitness equipment
- Dedicated functional training area with turf zones, sleds, and agility equipment
- Full basketball court with professional-grade flooring and lighting
- Cycling studio with 50 bikes for high-energy group classes
- Mind-body studio for yoga, Pilates, and meditation classes
- Rock climbing wall with multiple difficulty levels
💧 Aquatic Center
One of the facility's crown jewels is its comprehensive aquatic center featuring:
- • 25-yard lap pool with 6 lanes
- • Leisure pool with lazy river feature
- • Kids' splash zone and play area
- • Two hot tubs (indoor and outdoor)
- • Sauna and steam rooms
- • Poolside café and lounge area
Luxury Spa and Recovery Services
The South Lamar location includes Lifetime's acclaimed spa services, featuring:
- Full-service spa with massage therapy and skincare treatments
- Cryotherapy chamber for recovery and wellness
- Infrared saunas for relaxation and detoxification
- HydroMassage beds for post-workout recovery
- Red light therapy pods
Dining and Social Spaces
The facility includes multiple dining and social areas designed to create a true lifestyle destination:
- LifeCafe - Full-service healthy dining restaurant
- Juice bar - Fresh-pressed juices and smoothies
- Coffee bar - Premium coffee and light snacks
- Outdoor terrace - Al fresco dining with Austin skyline views
- Co-working spaces - WiFi-enabled areas for remote work
"This location represents our commitment to the Austin community. We're not just opening a gym - we're creating a wellness destination that reflects the unique spirit and lifestyle of South Austin."
Membership Options and Pricing
The South Lamar location offers Lifetime's signature membership tiers, each providing different levels of access and amenities:
Digital
- • Access to fitness floor and group fitness
- • Locker rooms and basic amenities
- • Digital app access
- • Kids' Club (2 hours daily)
Signature
- • All Digital benefits
- • Pool and aquatic center access
- • Basketball court
- • Expanded Kids' Club hours
- • Guest privileges (2 per month)
Premier
- • All Signature benefits
- • Spa services access
- • Unlimited guest privileges
- • Towel service
- • Premium parking
- • Nationwide club access
Grand Opening Promotions
To celebrate the opening, Lifetime Fitness is offering several limited-time promotions:
- No Initiation Fee - Waived for all memberships signed during November 2025
- First Month Free - For annual membership commitments
- Family Discounts - Additional family members receive 50% off monthly fees
- Corporate Partnerships - Special rates for local Austin businesses
Class Schedule and Programming
The South Lamar location will offer over 150 group fitness classes per week, including:
Popular Classes
- • High-Intensity Interval Training (HIIT)
- • Yoga (Vinyasa, Hatha, Hot)
- • Cycling and Spin classes
- • Pilates (Mat and Reformer)
- • Zumba and dance fitness
- • Strength and conditioning
Specialty Programs
- • Personal training and coaching
- • Small group training
- • Youth sports programs
- • Senior fitness classes
- • Prenatal and postnatal fitness
- • Nutrition counseling
Community Impact and Local Partnerships
Lifetime Fitness has announced several community partnerships and initiatives for the South Lamar location:
- Austin ISD Partnership - Youth fitness and nutrition programs
- Local Business Collaborations - Partnerships with Austin health and wellness companies
- Charity Partnerships - Support for local nonprofits focused on health and wellness
- Environmental Initiatives - LEED-certified building with solar panels and sustainable practices
Employment Opportunities
The new location is expected to create approximately 300 jobs, including:
- Personal trainers and fitness instructors
- Spa and wellness specialists
- Lifeguards and aquatics staff
- Food service and hospitality teams
- Member services and sales associates
- Facilities and maintenance staff
Job applicationsare being accepted through the Lifetime Fitness careers portal, with hiring events scheduled throughout October 2025.
Location and Accessibility
The 1301 South Lamar location offers convenient access to South Austin residents:
- Address: 1301 South Lamar Boulevard, Austin, TX 78704
- Parking: 450 spaces including covered parking
- Public Transit: Direct access to Capital Metro bus routes
- Bike Access: Secure bike parking and nearby B-Cycle stations
- Hours: Monday-Sunday, 5:00 AM - 11:00 PM
🎯 Ready to Join?
Pre-enrollment is now open for the South Lamar location. Charter members receive exclusive benefits and priority access to all amenities.