🎮 Xbox
Microsoft's gaming division spans hardware consoles, Game Pass subscription services, cloud gaming, and a first-party studio portfolio that now includes Activision Blizzard — making it the largest gaming company by revenue in the world.
📊Xbox by the Numbers
Game Pass Subscribers
34M+
Annual Gaming Revenue
~$21 Billion
First-Party Studios
30+ (inc. Activision Blizzard)
Xbox Series X Launch
November 10, 2020
Activision Blizzard Acquired
October 2024 — $69B
Game Pass Ultimate Price
$19.99/month
Xbox Cloud Gaming Devices
Browser, TV, mobile, console
Xbox One Installed Base
~50M (prior gen)
🔴Latest Xbox News
Xbox's Activision Blizzard Integration: One Year In
With the $69 billion acquisition complete, Microsoft is consolidating Activision, Blizzard, and King studios under the Xbox brand. Call of Duty, World of Warcraft, and Candy Crush now sit inside Game Pass — here's what that means for the platform.
Xbox Cloud Gaming Expands to Samsung, LG, and Roku Smart TVs
Xbox Game Pass Ultimate members can now stream hundreds of games directly on smart TVs without a console — the clearest sign yet of Microsoft's console-optional gaming future.
Xbox PC Integration: Windows 11 and the Microsoft Store Overhaul
Microsoft is tightening the loop between Xbox consoles and Windows PCs — shared libraries, cross-save, and a redesigned Microsoft Store put PC gaming at the center of the Game Pass strategy.
🕹️Xbox Hardware
| Console | Launch | MSRP | Key Specs | Position |
|---|---|---|---|---|
| Xbox Series X | Nov 10, 2020 | $499 | 12 TFLOPS, 1TB NVMe, 4K 120fps | Flagship — full power, disc drive |
| Xbox Series S | Nov 10, 2020 | $299 | 4 TFLOPS, 512GB NVMe, 1440p 120fps | Entry-level — digital-only, compact |
| Xbox Series X (Digital) | Oct 2024 | $449 | 12 TFLOPS, 1TB NVMe, 4K 120fps | Disc-less flagship variant |
| Xbox Series S 1TB | Sept 2023 | $349 | 4 TFLOPS, 1TB NVMe, 1440p 120fps | Expanded storage entry-level |
🟢Xbox Game Pass
Game Pass is the strategic center of Microsoft's gaming business. The subscription gives players access to hundreds of games — including every first-party Microsoft title on day one — across console, PC, and cloud. With 34M+ subscribers, it generates recurring revenue that offsets the hardware margin constraints of console manufacturing.
The inclusion of Activision Blizzard titles — Call of Duty, Diablo, Overwatch, World of Warcraft — significantly upgraded the catalogue and made Game Pass Ultimate one of the most content-dense subscription services in gaming.
$9.99/mo
Game Pass Core
Online multiplayer + rotating catalogue
$14.99/mo
Game Pass Standard
Full catalogue, no day-one titles
$19.99/mo
Game Pass Ultimate
Console + PC + Cloud + EA Play
🏢Major First-Party Studios
| Studio | Known For | Location |
|---|---|---|
| 343 Industries | Halo franchise | Kirkland, WA |
| The Coalition | Gears of War franchise | Vancouver, Canada |
| Playground Games | Forza Horizon | Leamington Spa, UK |
| Turn 10 Studios | Forza Motorsport | Redmond, WA |
| Obsidian Entertainment | The Outer Worlds, Fallout New Vegas | Irvine, CA |
| inXile Entertainment | Wasteland, RPG titles | Newport Beach, CA |
| Ninja Theory | Hellblade franchise | Cambridge, UK |
| Double Fine Productions | Psychonauts | San Francisco, CA |
| Activision | Call of Duty, Tony Hawk | Santa Monica, CA |
| Blizzard Entertainment | World of Warcraft, Overwatch, Diablo | Irvine, CA |
| King | Candy Crush Saga (mobile) | London, UK |
👥Xbox Leadership
Phil Spencer — CEO, Microsoft Gaming
Head of Xbox since 2014, Spencer championed the Game Pass model, negotiated the Activision Blizzard acquisition, and has consistently framed gaming as a platform play rather than a hardware race.
Asha Sharma — CVP, Xbox Experiences & Platforms
Corporate Vice President overseeing Xbox platform experiences, the Xbox app on Windows, and cross-device gaming infrastructure. A key architect of Microsoft's platform-first gaming strategy.