YOUTUBE ENTERTAINMENT • FULL SEND
NELK Boys
The controversial YouTube entertainment group known for their prank videos, party culture content, and building a massive brand empire including Full Send merchandise and Happy Dad Hard Seltzer.
7.7M+
YouTube Subscribers
1B+
Total Views
2010
Founded
500+
Videos Posted
Group Details
- Founded
- 2010
- Headquarters
- Los Angeles, CA
- Content Type
- Pranks, Vlogs, Lifestyle
- Brand
- Full Send Entertainment
- Business Ventures
- Happy Dad, Full Send Merch
The NELK Boys Story
The NELK Boys began as a Canadian YouTube channel in 2010, founded by Kyle Forgeard and Jesse Sebastiani. What started as college-style prank videos evolved into one of the most successful entertainment brands on YouTube, known for pushing boundaries and creating viral content that resonates with their massive Gen Z and millennial audience.
The group gained mainstream attention through their "Full Send" mentality and controversial prank videos, including their famous "Coke Prank on Cops" series and college campus content. Despite facing multiple YouTube strikes and controversies, NELK Boys successfully pivoted from pure prank content to building a multi-million dollar lifestyle brand.
Today, NELK operates as Full Send Entertainment, with business ventures including Happy Dad Hard Seltzer, Full Send merchandise, the Full Send podcast, and various other entrepreneurial endeavors. The brand has become synonymous with party culture and entrepreneurial success in the creator economy.
Current Group Members
Kyle Forgeard
Co-Founder & CEO
Kyle is the Canadian-born co-founder and primary face of NELK. As the group's leader and CEO of Full Send Entertainment, Kyle has transformed the brand from YouTube pranks into a business empire. He's known for his entrepreneurial mindset and ability to create viral content while building sustainable business ventures.
Steve Deleonardis (SteveWillDoIt)
Content Creator
Steve joined NELK in 2019 and quickly became a fan favorite. Known for his extreme challenge videos and generous giveaways, Steve brought a unique energy to the group. Despite separating from the main channel to focus on his own content in recent years, he remains associated with the Full Send brand and continues to collaborate with the team.
Salim Sirur (Salim The Dream)
Content Creator & Manager
Salim joined NELK as a cameraman and quickly became an integral part of the team. Known for his loyalty and behind-the-scenes work, Salim has been instrumental in the group's operations and content creation. He's also involved in managing various aspects of the Full Send business ventures.
Gabriel "Gabe" Poncio (Gambles)
Content Creator
Gabe joined the NELK crew and brought fresh energy to the group's content. Known for his enthusiasm and willingness to participate in various challenges and pranks, he's become a regular face in NELK videos and Full Send content.
Former Members
Jesse Sebastiani: Co-founder who left the group in 2020 to pursue other ventures.
Lucas Gasparini: Early member who departed to focus on personal projects.
905 Shooter: Former member who left the group in the mid-2010s.
Career Highlights & Milestones
Channel Founded
Kyle Forgeard and Jesse Sebastiani start the NELK YouTube channel in Canada.
Viral Breakthrough
"Coke Prank on Cops" videos go viral, establishing NELK as a major prank channel.
SteveWillDoIt Joins
Steve Deleonardis joins the crew, bringing new energy and expanding the audience.
Full Send Brand Launch
Full Send merchandise becomes a multi-million dollar business.
Happy Dad Launch
NELK launches Happy Dad Hard Seltzer, entering the beverage industry.
Full Send Podcast Success
The Full Send Podcast becomes one of the top interview shows, featuring celebrities and athletes.
Business Expansion
Full Send Entertainment continues to grow with new ventures, partnerships, and content initiatives.
What They're Doing Now (2025-2026)
Full Send Entertainment
The NELK Boys have evolved into Full Send Entertainment, a comprehensive media and lifestyle brand. While they still create YouTube content, the focus has shifted to building sustainable businesses and creating multiple revenue streams beyond ad revenue.
Happy Dad Hard Seltzer
Their alcoholic beverage brand has become one of their biggest successes, competing with major brands like White Claw and Truly. Happy Dad is now available in stores across North America and continues to expand distribution.
Full Send Podcast
The podcast has become a major platform for interviews with celebrities, athletes, and influencers. Episodes regularly feature A-list guests and generate millions of views across platforms.
Content Creation
While prank content has decreased, NELK continues to create vlogs, challenges, and lifestyle content. They've adapted their content strategy to focus on brand-building and entrepreneurship content while maintaining their core audience.
Merchandise & Events
Full Send merchandise drops continue to generate significant revenue. The brand has also expanded into live events, meet-and-greets, and experiences that connect directly with their fanbase.
Controversies & Challenges
The NELK Boys have faced numerous controversies throughout their career, including multiple YouTube strikes for violating community guidelines, criticism for promoting party culture during the COVID-19 pandemic, and backlash over various pranks that some viewed as irresponsible or harmful.
Their content has been demonetized multiple times, leading them to diversify their revenue streams beyond YouTube ad revenue. This actually pushed them to become more entrepreneurial and build the Full Send brand empire.
Despite controversies, the group has maintained a loyal fanbase and successfully transitioned from controversial creators to legitimate business owners, proving that creator-led brands can achieve long-term success with proper business strategy.
Channel Statistics
Business Ventures
Happy Dad
Hard Seltzer Brand
Full Send Merch
Apparel & Accessories
Full Send Podcast
Interview Show
Send Club
Membership Platform
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