Red Bull Target Jumping is a precision cycling event where riders launch off elevated ramps and attempt to land as close as possible to a marked bullseye zone on the ground. Unlike traditional BMX or mountain bike competitions that reward airtime, tricks, or speed, Target Jumping scores riders purely on landing accuracy.
The format strips competitive cycling down to one question: can you control your bike in the air well enough to stick a precise landing? Riders get multiple attempts across rounds, with distance from the center target measured after each jump. The tightest cumulative score wins.
The 2026 edition takes place on April 1, 2026. Red Bull has not publicly disclosed the venue location, keeping with its tradition of revealing event sites close to the date. Past editions have used urban plazas, converted parking structures, and purpose-built ramp parks.
The event draws from Red Bull's deep roster of sponsored riders across BMX, mountain biking, and trials disciplines. The competition is typically invite-only, with 12-20 riders competing across qualification and final rounds. Red Bull broadcasts the event live on its YouTube channel and Red Bull TV.
Target Jumping sits in Red Bull's sweet spot: low barrier to understanding, high visual appeal, and a built-in audience of cycling and extreme sports fans. The precision format makes every jump a clear win-or-lose moment, which translates well to social media clips and short-form video. Red Bull has consistently used niche format events like this to fill its content calendar between major properties like Rampage and Hardline.
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