STRATEGIC COMMUNICATIONS
Press Release Writing
& Distribution
Get your news featured in major media outlets with professionally written press releases that capture attention and drive results.
Why Press Releases Still Matter
In an era of social media and instant communication, press releases remain a cornerstone of professional PR strategy. They establish credibility, improve SEO, and get your news in front of journalists, investors, and decision-makers.
Media Coverage
Get picked up by news outlets and journalists
SEO Benefits
Boost search rankings with authoritative backlinks
Credibility
Establish authority in your industry
Investor Relations
Keep stakeholders informed and engaged
Our Press Release Services
Press Release Writing
Professional, journalism-grade press releases that follow AP Style and capture media attention.
- ✓Product Launches: Announce new products/services with impact
- ✓Company Milestones: Funding, partnerships, acquisitions
- ✓Executive Appointments: Leadership changes and promotions
- ✓Industry Commentary: Thought leadership on current events
- ✓Crisis Communications: Strategic messaging during challenges
Starting at $300 per release
Get Started →Press Release Distribution
Strategic distribution to targeted media outlets, journalists, and news wires.
- ✓News Wire Services: AP, Reuters, Bloomberg Terminal
- ✓Journalist Database: Direct outreach to relevant reporters
- ✓Industry Publications: Tech, finance, healthcare, etc.
- ✓Regional Media: Austin, Texas, and regional coverage
- ✓Online Platforms: Google News, Yahoo Finance, etc.
Starting at $500 per campaign
Get Started →Media Relations
Build relationships with journalists and secure ongoing media coverage.
- ✓Media Pitch Development: Compelling story angles
- ✓Journalist Outreach: Personal relationship building
- ✓Interview Preparation: Media training for executives
- ✓Follow-Up Strategy: Maximize coverage opportunities
- ✓Media Monitoring: Track mentions and coverage
Monthly retainer from $2,000/mo
Get Started →Full PR Campaign
Comprehensive PR strategy including writing, distribution, and media relations.
- ✓Strategic Planning: Comprehensive PR roadmap
- ✓Multiple Releases: Ongoing press release cadence
- ✓Media Kit Development: Company backgrounders, bios
- ✓Crisis Management: 24/7 rapid response capability
- ✓Analytics & Reporting: Monthly performance reports
Custom pricing from $5,000/campaign
Get Started →Press Release Types We Write
📱 Product Launch
Announce new products, features, or services with compelling narratives that highlight unique value propositions.
Perfect for: Tech companies, SaaS, consumer products
💰 Funding Announcements
Share Series A/B/C rounds, venture capital investments, and financial milestones with investor and media audiences.
Perfect for: Startups, growth-stage companies
🤝 Partnership Announcements
Highlight strategic partnerships, collaborations, and alliances that demonstrate business growth and credibility.
Perfect for: B2B companies, enterprise tech
👔 Executive Appointments
Announce new hires, promotions, and board appointments with professional bios and strategic context.
Perfect for: All organizations, C-suite changes
🏆 Awards & Recognition
Celebrate industry awards, certifications, and accolades that build brand authority and trust.
Perfect for: Service businesses, agencies
📊 Research & Reports
Share original research, survey results, and industry reports that position your company as a thought leader.
Perfect for: Research firms, consultancies
🎉 Event Announcements
Promote conferences, webinars, product demos, and company events to drive attendance and awareness.
Perfect for: Event organizers, speakers
🌟 Rebranding
Announce company name changes, logo updates, and brand refreshes with strategic messaging.
Perfect for: Established companies evolving
⚠️ Crisis Response
Professional crisis communications that address issues head-on while protecting reputation.
Perfect for: Emergency situations, controversies
Our Process
Discovery & Strategy
We start with a consultation to understand your news, target audience, goals, and key messaging. We identify the best angle and distribution strategy.
Writing & Development
Our experienced journalists craft your press release following AP Style guidelines, incorporating quotes, data, and compelling narrative structure.
Review & Approval
You review the draft and provide feedback. We make revisions until the press release perfectly captures your message and meets your approval.
Distribution & Outreach
We distribute your press release to targeted media outlets, news wires, and journalists. We conduct follow-up outreach to maximize pickup.
Tracking & Reporting
We monitor media pickup, track coverage, and provide a comprehensive report showing where your news appeared and the reach achieved.
Why Choose ObjectWire
Journalism Background
Our team includes former journalists who understand what makes a story newsworthy and how to craft messaging that resonates with media professionals.
- • AP Style compliant writing
- • Understanding of editorial calendars
- • Experience working with major outlets
- • News judgment and story angle expertise
Austin-Based Expertise
We're deeply connected to Austin's tech, startup, and business communities. We know the local media landscape and have relationships with key journalists.
- • Austin Business Journal connections
- • Austin American-Statesman relationships
- • Tech startup ecosystem knowledge
- • Local event and conference network
SEO-Optimized Content
Every press release is optimized for search engines with strategic keyword placement, proper heading structure, and link building opportunities.
- • Keyword research and integration
- • Meta description optimization
- • Backlink strategy implementation
- • Google News indexing focus
Proven Results
We've secured coverage for clients in TechCrunch, Forbes, Bloomberg, and other top-tier publications, driving measurable results for our clients.
- • Tier 1 publication placements
- • Measurable traffic and lead generation
- • Investor and customer acquisition support
- • Brand authority building
Ready to Get Your News Out There?
Let's discuss your PR goals and create a press release strategy that drives real results. Free consultation for new clients.
Frequently Asked Questions
How long does it take to write a press release?
Typically 3-5 business days from initial consultation to final approval. Rush orders available for an additional fee (24-48 hour turnaround).
Do you guarantee media pickup?
While we can't guarantee specific placements (no one can), we have a strong track record of securing coverage. We use proven distribution channels and journalist relationships to maximize visibility.
What distribution services do you use?
We partner with major wire services (PR Newswire, Business Wire) and have direct relationships with journalists at key publications. Distribution strategy is customized based on your goals and budget.
Can you help with crisis communications?
Yes. We offer 24/7 crisis PR services including rapid response press releases, media monitoring, spokesperson training, and strategic reputation management.
Do you offer ongoing PR retainers?
Yes. Monthly retainers start at $2,000/month and include regular press releases, media relations, journalist outreach, and strategic PR counsel.
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