Logan Paul
YouTubeWWE · PRIME · Impaulsive

Logan PaulYouTuber · WWE Star · Co-Founder of PRIME · Impaulsive Host

One of the most recognizable names on the internet. Logan Paul built an empire spanning YouTube, podcasting, professional wrestling, beverage brands, and record-breaking Pokémon card investments.

Overview

Logan Alexander Paul (born April 1, 1995) is an American content creator, entertainer, entrepreneur, and professional wrestler. He first gained prominence on Vine before transitioning to YouTube, where he built one of the platform's most-watched channels with over 23 million subscribers.

Paul is the co-founder of PRIME Hydration alongside KSI, one of the fastest-growing sports beverage brands in history. He hosts the Impaulsive podcast, a top-ranked show known for celebrity interviews and unfiltered conversation. He is also an active WWE competitor, having headlined premium live events including WrestleMania.

Paul is a prominent Pokémon card collector. In 2022 he purchased the ultra-rare 1/1 Pikachu Illustrator PSA 9 for $5.275 million. In 2025, he sold the card at auction for $16 million — setting a new world record for the most expensive Pokémon card ever sold.

Career & Ventures

PRIME Hydration

Co-founded with KSI in 2022. PRIME became one of the fastest-growing sports beverage brands in history, generating over $1.2B in revenue within its first two years.

→ KSI profile: co-founder & PRIME partner

Impaulsive Podcast

Launched in 2018, Impaulsive is one of the most listened-to podcasts globally. Features celebrity guests, business discussions, and unfiltered conversation.

WWE Career

Signed with WWE in 2022. Has competed at WrestleMania and multiple premium live events, proving himself as a legitimate draw in professional wrestling.

Pokémon Collecting

A well-known Pokémon card collector and investor. Purchased the 1/1 Pikachu Illustrator PSA 9 for $5.275M in 2022, then sold it for $16M in 2025 — a record auction price.

Record-Breaking Pokémon Card Sale

Logan Paul's most iconic off-camera moment came in 2022 when he wore the 1/1 Pikachu Illustrator PSA 9 around his neck at WrestleMania — a card widely considered the holy grail of Pokémon collecting. He had acquired it for $5.275 million, setting a world record at the time.

In 2025, Paul sold the card at a high-profile auction for $16 million, nearly tripling his investment and cementing the Pikachu Illustrator's status as the most valuable Pokémon card in existence. The sale attracted global media coverage and solidified Paul's reputation as a serious collectibles investor.

Pikachu Illustrator — Key Facts

Card:Pikachu Illustrator (1/1)
Grade:PSA 9 (Mint)
Purchase Price:$5.275M (2022)
Sale Price:$16M (2025)
Return:~3× in 3 years
Record:Most expensive Pokémon card ever

Impaulsive Podcast

Launched in 2018, Impaulsive quickly became one of the world's most-listened-to podcasts. Paul hosts alongside co-hosts Mike Majlak and George Janko (and formerly SteveWillDoIt), featuring a mix of celebrity interviews, entrepreneurship discussions, and personal revelations.

The show has hosted figures ranging from Floyd Mayweather and Dana White to politicians and tech founders, reflecting Paul's growing influence beyond traditional YouTube demographics.

→ SteveWillDoIt Removed From Impaulsive — Official Return to YouTube

Related: ObjectWire coverage of the Impaulsive shakeup

WWE Career

Logan Paul signed with WWE in 2022 and quickly proved himself as more than a celebrity guest. He competed at WrestleMania 38 alongside The Miz, and has since challenged for and won championships. Paul brings theatricality and mainstream visibility to WWE, drawing audiences unfamiliar with traditional wrestling programming.

His WWE run is considered one of the most successful celebrity-to-wrestler transitions in the company's history, with matches receiving critical praise for their quality relative to his limited in-ring experience.