Contents
Early Life and Career
Arthur Frederick, better known online as ArthurTV, is a British YouTube content creator born on June 26, 1996. He launched his YouTube channel in 2014 and has since grown to become one of the most recognizable faces in the UK YouTube scene, particularly within the Sidemen's extended network of creators.
Arthur's rise to prominence came through his authentic personality and natural charisma, which made him a perfect fit for collaborative content. His early videos focused on vlogs and reaction content, but his career trajectory changed significantly when he began appearing in Sidemen videos and forming close friendships with the group's members.
I never expected to become part of this world. I just made videos with my mates, and suddenly I'm in Sidemen Sundays. It's been mental.
Content Style
ArthurTV's content is characterized by:
- Vlogs and Behind-the-Scenes - Daily life content and event coverage
- Collaborative Challenges - Regular appearances in group challenge videos
- Gaming Content - Occasional gaming streams and videos
- Reaction Videos - Commentary on trending topics and viral content
- Travel Content - International trips and adventures with friends
His approachable demeanor and quick wit have made him a fan favorite in collaborative videos. Arthur excels in challenge-based content where his competitive nature and comedic timing shine through.
Sidemen Connection
While not an official member of the Sidemen, ArthurTV has become one of the most frequent collaboratorswith the group. He regularly appears in Sidemen Sundays, MoreSidemen content, and various Sidemen-adjacent projects. His chemistry with the group, particularly with members like ChrisMD, George Clarkey, and Angry Ginge, has made him an integral part of the extended Sidemen universe.
Notable appearances include:
- Multiple Sidemen Sunday videos
- Charity football matches alongside Sidemen members
- Collaborative challenges and competitions
- Side+ exclusive content
- Sidemen Clothing launches and promotional events
His regular presence has led many fans to consider him an "honorary Sidemen member," though he maintains his own successful independent brand and content creation career.
Impact and Influence
With over 2 million subscribers on his main channel and millions more across his social media platforms, ArthurTV has established himself as a significant figure in UK YouTube culture. His influence extends beyond just view counts—he's helped bridge different creator communities and popularized collaborative content formats.
His success has inspired a new generation of UK YouTubers to focus on personality-driven content rather than niche-specific videos. Arthur's career demonstrates that authenticity and strong interpersonal relationships can be just as valuable as production quality or specific content verticals.
In the broader YouTube ecosystem, ArthurTV represents the evolution of creator collaboration networks. Rather than traditional "collab houses" or formal groups, he's part of a fluid community of creators who regularly work together while maintaining individual brands—a model that's increasingly common in the creator economy.
Business Ventures
Beyond YouTube revenue, Arthur has diversified his income through:
- Brand partnerships and sponsorships
- Merchandise sales
- Event appearances and hosting
- Podcast participation
- Platform-exclusive deals (Side+, etc.)