Miniminter

Simon Edward Minter (born September 7, 1992), known professionally as Miniminter, is a British YouTuber and content creator best known for his daily FIFA gameplay videos and as a founding member of the Sidemen. With over 10.2 million subscribers on his main channel, Miniminter has built one of the most consistent upload schedules on YouTube, maintaining daily content for over a decade.

Starting his channel in February 2008 at age 15, Miniminter has documented his journey from a teenage FIFA enthusiast to one of the UK's most recognized gaming personalities. His authentic personality, genuine reactions, and unwavering dedication to consistency have earned him a loyal fanbase that spans multiple generations of gaming content viewers.

Beyond individual success, Miniminter plays a crucial role in the Sidemen collective, participating in their viral videos, charity football matches, and business ventures. His relationship with fellow content creatorTalia Mar has made them one of YouTube's most beloved couples, with their collaborative content reaching millions.

Simon Edward Minter was born on September 7, 1992, in Hempstead, Hertfordshire, England. Growing up in a supportive family environment, Simon developed an early passion for football and video games, particularly the FIFA series which would later define his career. He attended Berkhamsted School, where he met several future Sidemen members who would become lifelong friends and collaborators.

At age 15, Simon created his YouTube channel on February 17, 2008, initially uploading FIFA gameplay alongside school commitments. His early videos featured basic FIFA matches with minimal editing, but his genuine enthusiasm and authentic commentary style began attracting viewers. Unlike many creators who waited for perfect production quality, Simon prioritized consistency and authenticity from day one.

During his teenage years, Simon balanced traditional education with his growing online presence. His decision to pursue content creation full-time came after witnessing the platform's potential and recognizing his natural talent for connecting with audiences through gaming commentary. This early commitment to YouTube would prove foundational to his eventual success.

Channel Growth (2008-2013)

Miniminter's early years on YouTube were characterized by steady, organic growth. From 2008 to 2013, he focused exclusively on FIFA content, developing his signature commentary style that combined gameplay analysis with personal anecdotes and genuine reactions. His breakthrough came around 2011-2012 when his subscriber count began accelerating due to his consistent upload schedule and authentic personality.

What distinguished Miniminter from competitors was his unwavering commitment to daily uploads—a practice he maintained even as a teenager with school obligations. This consistency built trust with his audience, who knew they could rely on new content every single day. By 2013, when the Sidemen formed, he had already established himself as a significant voice in the UK FIFA YouTube community.

The Daily Upload Era (2013-Present)

Since 2013, Miniminter has maintained one of YouTube's most impressive daily upload streaks. For over 13 consecutive years, he has published content every single day without fail—a feat that requires extraordinary dedication, time management, and content planning. This consistency has become his trademark, with fans celebrating his unbroken streak as a testament to his work ethic.

His daily videos typically feature FIFA Ultimate Team gameplay, pack openings, squad builders, and live commentary showcasing his reactions to in-game events. The authenticity of his reactions—whether joy at packing a rare player or frustration at gameplay mechanics—has endeared him to millions who appreciate his genuine approach to content creation.

Daily uploads aren't just a schedule for me—they're a promise to my audience. They know I'll be there every day, and that trust is everything.

Content Evolution (2020-2026)

While FIFA remains his core content, Miniminter has strategically diversified since 2020. His second channel, "mm7games," features extended gameplay, gaming variety content, and more experimental videos. This dual-channel strategy allows him to maintain his main channel's focus while exploring new content formats and games.

Recent years have seen increased lifestyle and vlog content featuring Talia Mar, behind-the-scenes Sidemen footage, and personal vlogs documenting his life beyond gaming. In 2026, he continues adapting to the platform's changing landscape while maintaining the consistency that built his career, now featuring EA Sports FC 25 (formerly FIFA) alongside expanded lifestyle content.

As a founding member of the Sidemen(formed October 19, 2013), Miniminter has played an integral role in building one of YouTube's most successful entertainment collectives. Alongside KSI,Zerkaa,Behzinga,W2S,TBJZL, andVikkstar123, Miniminter helped transform a group of friends into a entertainment powerhouse.

Within the Sidemen dynamic, Miniminter often serves as a bridge between different personalities—his calm demeanor and diplomatic nature help balance the group's more chaotic members. He's a consistent presence in Sidemen Sundays, the group's flagship weekly series featuring challenges, competitions, and collaborative content that regularly garners millions of views.

Miniminter's competitive nature shines in Sidemen football content, particularly the annual Sidemen Charity Match where he's demonstrated impressive football skills. His performances in the 2022 and 2023 charity matches, which collectively raised over £2 million for various charities, showcased his athletic ability beyond gaming. The 2024 charity match at London Stadium drew over 60,000 attendees, with Miniminter playing a crucial role in both on-field performance and promotional content.

He's also deeply involved in Sidemen business ventures, including their clothing brand, restaurant chain (Sides), and vodka brand (XIX Vodka). His business acumen and long-term perspective have contributed to the group's transition from content creators to legitimate business operators with diverse revenue streams.

Miniminter's relationship with Talia Mar(Natalia Margaret Haddock), a content creator and singer with over 1.5 million subscribers, has been public since 2017. Their relationship represents one of YouTube's most stable and beloved creator couples, with both regularly featuring each other in content while maintaining individual creative identities.

Talia frequently appears in Miniminter's vlogs and Sidemen videos, while Simon supports Talia's music career and content endeavors. Their collaborative content, including relationship Q&As, challenges, and day-in-the-life vlogs, showcases their genuine chemistry and mutual respect. Fans appreciate their authenticity—they share real moments without over-dramatizing their relationship for views.

In 2021, the couple moved in together, documenting their house-hunting process and home setup on both channels. Their shared living space features prominently in recent content, with Talia sometimes appearing in the background of Simon's FIFA videos and vice versa. By 2026, they remain one of the platform's most enduring couples, with fans regularly speculating about potential engagement announcements.

Simon's consistency in his career mirrors his consistency in our relationship. He's the most reliable person I know, whether it's uploading daily or just being there.

Miniminter's FIFA gameplay is characterized by attacking, high-tempo football that prioritizes entertainment over ultra-competitive gameplay. Unlike professional FIFA esports players who employ meta tactics and formations, Simon focuses on creating enjoyable content while maintaining competitive competence. His squad-building approach favors players he personally enjoys using rather than strictly following community meta recommendations.

His Ultimate Team journey typically follows the game cycle from launch through Team of the Season (TOTS), documenting pack openings, squad upgrades, and gameplay sessions. What resonates with viewers is his genuine emotional investment— he celebrates big pack pulls with authentic excitement and reacts to losses with relatable frustration. This emotional authenticity differentiates his content from clinical, purely skill-focused FIFA creators.

Miniminter's commentary during gameplay combines tactical analysis with personal stories, making his videos enjoyable even for viewers who don't play FIFA themselves. He explains his in-game decisions while seamlessly transitioning into anecdotes about Sidemen activities, life with Talia, or industry observations. This multidimensional commentary style has kept his content fresh across thousands of videos.

Miniminter's career achievements extend beyond subscriber counts and view totals. His 13-year daily upload streak (2013-2026) represents one of YouTube's most consistent content creation records, demonstrating unparalleled dedication and work ethic. This consistency has earned recognition from YouTube itself, with multiple milestone plaques and platform acknowledgments.

Key achievements include:

• 10.2+ million subscribers (main channel, 2026)
• 3+ billion combined video views
• 13+ year consecutive daily upload streak (2013-2026)
• Founding member of Sidemen (50+ million collective subscribers)
• Active participant in charity matches raising £2M+ (2018-2024)
• Contributor to Sidemen business ventures valued at £100M+
• Featured in multiple mainstream media articles about YouTube success
• Regular appearances at YouTube UK events and creator summits

His influence on UK gaming content is substantial—countless aspiring FIFA creators cite Miniminter as inspiration for their channels, particularly his commitment to consistent uploads. He's frequently invited to EA Sports events, gaming conventions, and industry panels discussing content creation sustainability and work-life balance for creators.

Beyond YouTube ad revenue, Miniminter has diversified his income through strategic business ventures, primarily through Sidemen partnerships. The Sidemen Clothing brand, launched in 2014, generates millions annually through limited-edition drops and constant product releases. As a founding member, Miniminter receives equal profit shares from clothing sales.

The Sidemen restaurant chain, "Sides," opened its first location in 2022 with expansion plans throughout 2024-2026. Miniminter contributed to menu development, brand strategy, and promotional content. The restaurants serve American-style comfort food with a British twist, attracting both fans and regular diners seeking quality casual dining.

XIX Vodka, the Sidemen's alcoholic beverage brand launched in 2023, represents their entry into the premium spirits market. While less personally involved than KSIwith PRIME Hydration, Miniminter participates in promotional campaigns and product development discussions. The brand achieved rapid distribution throughout UK retailers within months of launch.

Additional income streams include Twitch streaming (irregular schedule), merchandise sales, brand sponsorships with gaming peripheral companies, and appearance fees for events. His estimated net worth in 2026 exceeds £8 million, accumulated through diverse revenue sources built over 18 years of content creation.

Miniminter's lasting impact on YouTube extends beyond his personal success to his influence on content creation philosophy. His 13-year daily upload streak has become legendary, inspiring countless creators while also sparking important conversations about creator burnout and sustainable content strategies. While some creators view daily uploads as unsustainable, Miniminter demonstrates that with proper systems and genuine passion, consistency can be maintained long-term.

His role in the Sidemen's evolution from gaming group to multimedia empire showcases the potential of collaborative creator businesses. The Sidemen model—seven friends leveraging collective audiences while maintaining individual channels—has been replicated worldwide, though rarely with comparable success. Miniminter's diplomatic personality and business sensibility have been crucial to maintaining group cohesion through growth and challenges.

For the FIFA YouTube community specifically, Miniminter represents the "everyman" creator—skilled but not professional, entertaining but not manufactured, consistent but not burnout-prone. His authenticity and approachability have made him one of the community's most respected figures, with newer FIFA creators studying his content strategies and upload consistency.

As content creation matures as an industry, Miniminter's career serves as a case study in sustainable success: diversify revenue, maintain authenticity, build genuine relationships (both personal and professional), adapt to platform changes while preserving core identity, and prioritize consistency over viral moments. His legacy will likely be defined not by any single viral video, but by 18+ years of showing up every single day.