PRIME x Diamond Gym: Logan Paul's Brand Becomes the Official Hydration Sponsor of “The World's Most Dangerous Gym”

Logan Paul's beverage brand PRIME has announced a landmark sponsorship deal with Diamond Gym in Maplewood, New Jersey — widely known in hardcore bodybuilding circles as “The World's Most Dangerous Gym.” The deal makes PRIME the official hydration partner of both Diamond Gym and TTD Athletics (Till The Death), the brand built around the gym's iron-fisted training culture, led by figures Haddy Abdelhady and the viral personality known simply as “UNC.”

The partnership is immediately significant for one reason anyone familiar with Diamond Gym will appreciate: the gym is notorious for its “no drinking water while training” rule — a badge of its brutal, old-school culture. The deal upends that tradition in the most on-brand way possible. As the new partnership puts it: habibi doesn't drink water in the gym — he drinks PRIME.

The Deal: What's Included

The centerpiece of the collaboration is a Special Edition TTD Prime Hydration Drink. The bottle retains the standard PRIME form factor but features the “TTD” branding and the Till The Death slogan — a direct representation of Diamond Gym's philosophy of uncompromising commitment to the training process. It is a collector's item for gym culture enthusiasts and a statement product for PRIME as it pivots toward a more hardcore athletic identity.

Beyond the signature hydration bottle, the partnership also includes Prime Protein Shakes, extending PRIME's presence beyond its flagship electrolyte drink and into the broader performance nutrition space. The inclusion of a protein product signals that this is not simply a marketing collaboration — it is an attempt to position PRIME as a complete training fuel brand for serious lifters, not just a sideline sports drink.

Why This Partnership Matters for PRIME

Since its founding in 2022 by Logan Paul and KSI, PRIME has generated remarkable commercial success — reportedly surpassing $1.2 billion in revenue within its first two years. However, the brand has faced persistent criticism in the fitness community: it has often been labeled a “hype brand,”driven by influencer clout rather than genuine athletic performance credentials.

The Diamond Gym deal is a calculated answer to that critique. Diamond Gym does not do commercial partnerships for optics. Associating with The World's Most Dangerous Gym— a place where the Tren Twins and some of the most serious physique athletes in the country train — lends PRIME a layer of functional legitimacy that no mainstream sponsorship can manufacture. For Logan Paul, it is a statement: PRIME is not just for the bleachers. It belongs on the gym floor.

A Cultural Shift in Gym Sponsorship

The PRIME x Diamond Gym partnership reflects a broader trend in sports marketing — where niche, culture-rich communities carry disproportionate influence over consumer behavior. Diamond Gym's hardcore reputation gives PRIME credibility with the demographic that matters most to its long-term brand health: the serious lifter who is skeptical of anything that smells like hype.

If it lands, the TTD x PRIME bottle could become one of the defining fitness collectibles of 2026 — a product that bridges internet culture and old-school gym mentality in a way that few collaborations ever manage.