PokimaneYouTube Creator, Former Twitch Streamer, Midnight Brand Founder

Pokimane, whose real name is Imane Anys, is a Canadian-Moroccan content creator born on May 14, 1996. She is one of the most recognized names in streaming history, having spent a decade as one of Twitch's top female creators before retiring in January 2024.

In 2026, Pokimane is 29 years old and based in Los Angeles. She now focuses primarily on YouTube, her snack brand Midnight, and selective public appearances. Her Twitch channel still exists with nearly 9.3 million followers, though she has not streamed there since her retirement announcement.

Pokimane began streaming on Twitch in 2013 at age 17. Over the next decade, she became one of the platform's most-followed creators, eventually reaching 9.3 million followers, the highest follower count ever achieved by a female streamer on Twitch.

In January 2024, she announced her retirement from Twitch, stating that she wanted to reduce her reliance on a single platform and focus on other creative projects. The announcement generated widespread coverage across gaming and entertainment media.

The decision was not abrupt. She had been publicly discussing streaming fatigue and work-life balance for over two years before the retirement, and had already been reducing her Twitch hours significantly through 2023.

Pokimane's YouTube channel predates her Twitch fame, but has grown substantially since her 2024 pivot. The channel hosts VODs of gaming sessions, vlog content, podcast-style videos, and collaborations with other creators.

Since leaving Twitch, her YouTube upload frequency has increased. The channel passed 8 million subscribers in 2025. Her content mix in 2026 includes lifestyle vlogs, gaming reaction videos, and commentary on internet culture.

In 2022, Pokimane co-founded Midnight, a snack brand targeting the gaming and late-night creator audience. The brand launched with a line of cookies and snack products positioned as a better-for-you option compared to traditional gaming snacks.

Midnight represents Pokimane's most significant business venture outside of content creation. The brand has expanded its product line since launch and maintains an active e-commerce presence. The co-founder structure means Pokimane holds equity in the business, not merely a brand ambassador role.

Pokimane's net worth in 2026 is estimated between $5 million and $10 million. Her income sources over her career include: Twitch subscription revenue and ad share, YouTube ad revenue, brand sponsorships (fashion, food, gaming), Midnight equity, and merchandise sales.

She has been publicly vocal about not disclosing exact earnings, and has historically limited the number of brand partnerships she takes on compared to her peers, prioritizing long-term reputation over short-term sponsorship income.

• YouTube: @pokimane (8.3M subscribers)
• Instagram: @pokimanelol (7.2M followers)
• TikTok: @pokimanelol (4.5M followers)
• Twitter/X: @pokimanelol (2.9M followers)

Pokimane in 2026 is one of the clearest examples of a creator successfully transitioning away from a single dominant platform. Her Midnight brand, YouTube channel, and reduced but consistent social media presence allow her to maintain relevance without the all-consuming schedule Twitch demanded.

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