ValkyraeYouTube Gaming Creator, 100 Thieves Co-Owner, RLYRAE Founder

Valkyrae, born Rachel Hofstetter on January 8, 1994, is an American gaming content creator, co-owner of esports organization 100 Thieves, and founder of beauty brand RLYRAE. Based in Los Angeles, she is widely regarded as one of the most influential female creators in gaming history.

She rose to prominence on Twitch before signing an exclusive deal with YouTube Gaming in 2020, a move that made her the platform's top female gaming creator that year. In 2021, 100 Thieves co-founder Matthew Nadeshot named her a co-owner of the organization, making her one of the first women to hold an ownership stake in a major esports team.

Valkyrae's YouTube channel launched in 2014 primarily as a Call of Duty gaming channel. After growing her audience on Twitch through 2019, she made a pivotal decision in January 2020 to sign an exclusive deal with YouTube Gaming, stepping away from Twitch entirely.

The bet paid off. By the end of 2020, Valkyrae had become the most-watched female gaming creator on YouTube, surpassing previous records with hundreds of millions of views. Her content spans variety gaming (Valorant, Among Us, Minecraft), vlogs, and collaborative streams with fellow creators.

Her channel currently holds 3.7 million subscribers. While streaming hours have become less frequent since 2023, her VOD library and TikTok presence continue to drive significant traffic to her YouTube catalog.

In January 2021, Valkyrae was named a co-owner of 100 Thieves, the Los Angeles-based esports organization founded by former Call of Duty professional and content creator Nadeshot (Matthew Haag). She joins Nadeshot, Drake, and Scooter Braun as co-owners.

The announcement made Valkyrae one of the only female co-owners in professional esports. 100 Thieves competes in Valorant, League of Legends, and other titles, and operates a full content house and lifestyle brand alongside its competitive teams.

Her role at 100 Thieves extends beyond brand ambassador. She participates in organizational decisions, is featured in 100 Thieves merchandise campaigns, and represents the org at major gaming events. The organization has been valued at over $460 million.

In 2022, Valkyrae launched RLYRAE, a beauty brand targeted at the gaming and content creator audience. The brand represents a significant expansion of her business portfolio beyond content creation and esports.

RLYRAE focuses on makeup products designed for creators who spend long hours on camera and in front of screens. The launch was well-received by her community and generated substantial coverage in both beauty and gaming media. The brand operates independently and is not affiliated with 100 Thieves.

While Valkyrae built her initial audience through Call of Duty, her content has always been variety-first. She was one of the central figures in the massive 2020 Among Us streaming wave, regularly streaming with a rotating group that included Sykkuno, Corpse Husband, Disguised Toast, and other top creators.

Since 2022, her primary gaming focus has shifted to Valorant, where she plays casually rather than competitively. She regularly participates in community Valorant tournaments and collaborative streams with the broader creator ecosystem.

Valkyrae's net worth in 2026 is estimated between $2 million and $4 million, based on YouTube ad revenue, brand partnerships, 100 Thieves equity, and RLYRAE sales. Exact figures have not been publicly disclosed.

Her income streams include: YouTube ad revenue from her 3.7M subscriber channel, brand sponsorships (gaming peripherals, lifestyle brands), equity value from 100 Thieves co-ownership, and RLYRAE product sales. The YouTube exclusive deal signed in 2020 was reported to be worth several million dollars over its term.

Valkyrae's official verified accounts:

• YouTube: @valkyrae (3.7M subscribers)
• Instagram: @valkyrae (2.1M followers)
• TikTok: @valkyrae (1.8M followers)
• Twitter/X: @valkyrae (1.1M followers)

In 2026, Valkyrae remains one of the most prominent female voices in gaming content. While the ultra-high streaming frequency of 2020 has settled into a more sustainable schedule, her influence through 100 Thieves, RLYRAE, and her YouTube catalog continues to grow.

Her dual identity as both a content creator and an esports executive is rare in the industry, giving her credibility across entertainment, business, and gaming media. For related profiles, see the ObjectWire Influencer Hub and the Pokimane profile.