Naftali Ehrenkranz: Digital Director at Get Free Together
Examining the role, background, and hiring practices of the Digital Director at a 501(c)(4) social welfare organization operating in the political advocacy space.
Naftali Ehrenkranz
Digital Director
Pronouns: He/Him
Note: Public information about Ehrenkranz's background and previous experience is limited. This profile is based on publicly available LinkedIn data and organizational job postings.
Role as Digital Director
As Digital Director of Get Free Together, Naftali Ehrenkranz oversees the organization's digital strategy, online organizing efforts, and technology infrastructure. In modern political and advocacy organizations, the Digital Director role typically encompasses campaign websites, social media strategy, email communications, digital advertising, and data analytics.
Typical Digital Director Responsibilities
- • Digital campaign strategy and execution
- • Social media management across platforms
- • Email marketing and grassroots mobilization
- • Website development and maintenance
- • Digital advertising (Google Ads, Facebook Ads, programmatic)
- • Data analytics and performance tracking
- • Online fundraising operations
- • Voter/supporter database management
- • Coordination with field organizers and campaign staff
For a 501(c)(4) organization like Get Free Together, the Digital Director's work exists in the intersection between issue advocacy and political campaigning. The role requires careful navigation of IRS regulations that permit political activity but prohibit it from being the organization's primary purpose.
Organizational Hiring Practices
ObjectWire has identified several job postings associated with Get Free Together, providing insight into the organization's structure, priorities, and operational scale. The hiring patterns reveal an organization focused on rapid scaling and digital-first organizing tactics.
Positions Hired For
Digital Organizers
Responsibilities: Social media engagement, email campaigns, online community building, supporter mobilization
Typically entry to mid-level positions focused on executing digital strategy
Field Organizers
Responsibilities: Grassroots outreach, door-to-door canvassing, community events, voter registration drives
Ground-level organizing positions connecting digital strategy to in-person activism
Data Analysts
Responsibilities: Voter file analysis, targeting models, performance metrics, A/B testing, reporting
Technical roles supporting data-driven campaign and advocacy strategies
Content Creators
Responsibilities: Graphic design, video production, copywriting, social media content, rapid response messaging
Creative positions developing persuasive communications and digital assets
Communications Staff
Responsibilities: Press releases, media relations, spokesperson coordination, message development
Traditional communications roles interfacing with journalists and media outlets
🔍 Analysis: Hiring Patterns
The concentration of digital and field organizing positions suggests Get Free Together prioritizes rapid mobilization and online advocacy over traditional nonprofit program delivery. This hiring profile is consistent with political campaign operations rather than long-term social welfare initiatives.
Key Observations:
- • Heavy emphasis on digital campaign infrastructure
- • Positions focused on voter/supporter engagement rather than service delivery
- • Skills requirements align with political consulting industry standards
- • Rapid hiring cycles suggesting campaign-style operations
Transparency and Accountability Questions
While there is nothing inherently problematic about hiring digital staff or running online advocacy campaigns, the limited public information about Get Free Together's leadership raises questions about organizational accountability.
Outstanding Questions
- • What is Ehrenkranz's professional background prior to this role?
- • Does he have experience in political campaigns or issue advocacy?
- • What is the reporting structure within Get Free Together?
- • How many staff members does the organization employ?
- • What portion of the budget goes to digital operations vs. direct programs?
- • Are digital campaigns focused on issue education or political mobilization?
- • What metrics does the organization use to measure social welfare impact?
Best practices in nonprofit governance suggest that organizations should be transparent about leadership qualifications, organizational structure, and programmatic priorities. The sparse public information about Get Free Together's operations makes it difficult to assess whether the organization fulfills its stated social welfare mission.
Industry Context
The Digital Director role has become increasingly important in modern advocacy organizations, particularly 501(c)(4) entities that operate in the political space. These positions command significant responsibility and often control substantial advertising budgets during election cycles.
Digital Campaign Spending in 501(c)(4) Organizations
Major 501(c)(4) organizations routinely spend millions on digital advertising, particularly during election years. These expenditures include:
- • Facebook and Instagram ads targeting specific demographics
- • Google search ads on political and policy topics
- • YouTube video advertising
- • Programmatic display advertising across news websites
- • Email marketing to supporter databases
- • Text message campaigns (peer-to-peer and mass messaging)
Because 501(c)(4) organizations don't disclose donors, it's often impossible to trace the funding sources behind major digital campaigns. This opacity has led to concerns about "dark money" influence in elections and policy debates.
Conclusion
Naftali Ehrenkranz's role as Digital Director places him at the center of Get Free Together's online operations and advocacy efforts. However, the limited public information about his background, the organization's structure, and its programmatic activities makes it difficult to assess whether Get Free Together operates primarily as a social welfare organization or as a political campaign vehicle.
The organization's hiring patterns—emphasizing digital organizing, field operations, and rapid mobilization—are more characteristic of political campaigns than traditional nonprofit service delivery. This alignment doesn't violate 501(c)(4) regulations if political activity remains secondary to social welfare purposes, but it does warrant scrutiny from regulators and the public.
ObjectWire's Recommendation:
Get Free Together should publish detailed information about its leadership team, including professional backgrounds and qualifications. Transparency about organizational structure, program activities, and impact metrics would help demonstrate that the organization genuinely serves social welfare purposes rather than functioning primarily as a political operation.