The Sidemen

The Sidemen are a British YouTube group consisting of seven members: KSI (JJ Olatunji),Miniminter (Simon Minter), Zerkaa (Josh Bradley), TBJZL (Tobi Brown),Behzinga (Ethan Payne), Vikkstar123 (Vikram Barn), and W2S (Harry Lewis). Formed in October 2013, they have become one of the most successful YouTube collectives in history.

What started as a group of friends playing FIFA together has evolved into a multimedia empire. The Sidemen are known for their weekly "Sidemen Sunday" videos, which feature elaborate challenges, competitions, and comedy sketches that regularly attract millions of views. Their content ranges from $10,000 vs $100 holiday comparisons to extreme hide and seek challenges in massive locations.

Beyond YouTube, the Sidemen have launched successful business ventures including Sides (a restaurant chain), XIX Vodka, and their clothing brand. Their annual Charity Football Match has raised millions of pounds for various causes, cementing their status not just as entertainers but as philanthropists making a real difference.

Every Sunday, the Sidemen release a collaborative video on their main channel featuring all seven members. These videos are known for their high production value, creative concepts, and massive budgets. Popular formats include:

• $10,000 vs $100 Challenges: Comparing luxury vs budget experiences (holidays, meals, hotels)
• Hide and Seek: Elaborate hide and seek games in massive locations
• Among Us IRL: Real-life versions of popular games
• Tinder in Real Life: Dating show-style content with celebrity guests
• Eating Challenges: Restaurant competitions and food battles

Sidemen Sunday videos regularly achieve 10-20 million views each, making them some of the most-watched content on YouTube. The production quality and entertainment value rival traditional television, showing how far YouTube content has evolved.

Since 2016, the Sidemen have hosted an annual charity football match, which has become one of the biggest events in the YouTube calendar. The matches feature YouTube stars, celebrities, and professional footballers, with all proceeds going to charity.

The charity match showcases the Sidemen's commitment to giving back and using their platform for good. It has inspired other creators to organize similar charity events, amplifying the positive impact of the YouTube community.