The Sidemen have completed production on Inside UK Season 3, with Netflix confirming an exclusive spring 2026 premiere for the reality competition series. Filming wrapped in late 2025 following the rapid production cycle established in prior seasons. Multiple reports, including fan compilations and social media posts from official channels, point to March 23, 2026 as the most frequently cited release date.
Season 3 features 12 contestants living together for seven days in a house, competing in challenges that directly reduce or preserve a shared £1 million prize fund. The format retains core mechanics from Seasons 1 and 2, including temptation rooms, tuck shop spending, voting eliminations, and a final split-or-steal decision.
Official Trailer
Official Cast Announcement
The full cast was officially unveiled by the Sidemen on February 22, 2026. See the original post below:
Official cast reveal for Inside Season 3 — 12 contestants, £1 million on the line. View the full announcement:
View cast announcement on Instagram →Official Confirmation and Release Timeline
Netflix greenlit Season 3 following the strong performance of Season 2, which reached the UK Netflix Top 10 within days of its March 2025 debut. The spring 2026 window aligns with the March release pattern seen in Season 2. No exact day has been published by Netflix, but March 23, 2026 appears consistently in fan tracking and secondary reports.
Season 2 premieres on Netflix
Enters UK Netflix Top 10 within days, driving Netflix to greenlight Season 3.
Season 3 production and filming
Sidemen Productions films all episodes; cast kept under NDA through late 2025.
Full cast officially revealed
All 12 contestants announced via official Sidemen social channels.
Season 3 premieres on Netflix
Most frequently cited date across fan tracking and secondary reporting. Not yet confirmed by Netflix.
Confirmed Cast for Season 3
The full 12-person lineup was officially revealed in Sidemen posts on February 22, 2026:
Eddie Hall
Former 2017 World's Strongest Man, holder of the 500 kg deadlift world record.
Marlon Lundgren Garcia
Streamer and content creator.
AB (Alfie Buttle)
YouTube personality and frequent Sidemen collaborator. See AB's full profile.
Saffron Barker
Lifestyle influencer and former Strictly Come Dancing contestant.
Chloe Ferry
Geordie Shore reality star.
Ben Azelart
YouTube prank and challenge creator.
Lydia Violet
Gaming and cosplay content creator.
Alhan Gençay
Presenter and entrepreneur.
Chian Reynolds
Digital personality and journalist.
Indiyah Polack
Love Island alum.
Expressions Oozing
Football pundit and online creator.
Anna Malygon
TikTok creator and model.
The cast draws from reality television, streaming, strength sports, and influencer spaces, mirroring the diverse recruitment seen in Seasons 1 and 2.
Core Format and Prize Mechanics
Contestants compete over seven days with the following mechanics:
- Prize fund starts at £1 million — deductions occur through spending or challenge failures.
- Tuck Shop — items purchased reduce the total prize pot.
- Temptation Room — solo access for 30 minutes; giving in to temptation lowers the fund.
- Team and individual challenges — success preserves or increases value; failure deducts.
- Voting and eliminations — periodic removals narrow the field.
- Final two-player dilemma — remaining contestants decide to split or steal the remaining amount.
Production Under Sidemen Productions
Season 3 marks the first major project from Sidemen Productions, the newly formed company established by the Sidemen (Joshua Bradley, Tobi Brown, Simon Minter, Olajide Olatunji, Ethan Payne, Vikram Barn, Harry Lewis). Adam Cohen serves as Head of Sidemen Productions, with a new London headquarters under development. Production was self-funded by the Sidemen, maintaining their focus on UK-centric content while positioning for broader international collaborations.
Viewer Metrics from Previous Seasons
Season 2 achieved placement in the UK Netflix Top 10 shortly after its March 2025 release, building on Season 1's audience retention metrics. The series averages millions of views per episode across platforms, driven by the Sidemen's combined YouTube subscriber base of over 140 million subscribers across channels.
The format's mix of social dynamics, high-stakes decisions, and challenge variety has driven repeat viewership in the UK and internationally. The series sits alongside the Sidemen's Netflix documentary as part of their expanding presence on mainstream streaming platforms.
Further release date speculation and additional cast analysis: Business Upturn — Inside Season 3: Release Date, Cast & Plot Details